This is......AMERICAN IDOL

I watched this past Tuesdays American Idol
The very first advertisement started with 'American Idol is brought to you by....' and then proceed to go into the commercial for the company. The company happened to be AT&T, they played a commercial about their 3g network and the ability to multi-task. After that was a Ford commercial, a movie ad, a Coke ad, Milkbone, another Ford commercial, a plea for mosquito nets in Africa, to help prevent the spread of Malaria, simply by texting NET to a number.
One thing that I did see as odd was the Coca-Cola and Milkbone commercials, while they were both subliminal advertisements for the product, the blatant message was that buying Coke helps send 'Americas most promising students' to college, and that purchasing Milkbone helps give aid-dogs to those who need it. The companies showed their compassion, and while it may have been a back-handed way to get people to buy their product, it wasn't something I had noticed a great deal of during most commercials.
The second round of commercials started off with a very touching commercial of both very good (mom coming hom from war and hugging her son) and very bad (a couple crying by their what was once a house after an earthquake.) things, ending with, we're there for you, no matter what. An ad for an insurance company. There was yet ANOTHER example of advertisements pulling on the heartstrings. This wasn't something I had noticed before.....