Sunday, January 31, 2010

This is......AMERICAN IDOL

I watched this past Tuesdays American Idol
The very first advertisement started with 'American Idol is brought to you by....' and then proceed to go into the commercial for the company. The company happened to be AT&T, they played a commercial about their 3g network and the ability to multi-task. After that was a Ford commercial, a movie ad, a Coke ad, Milkbone, another Ford commercial, a plea for mosquito nets in Africa, to help prevent the spread of Malaria, simply by texting NET to a number.
One thing that I did see as odd was the Coca-Cola and Milkbone commercials, while they were both subliminal advertisements for the product, the blatant message was that buying Coke helps send 'Americas most promising students' to college, and that purchasing Milkbone helps give aid-dogs to those who need it. The companies showed their compassion, and while it may have been a back-handed way to get people to buy their product, it wasn't something I had noticed a great deal of during most commercials.
The second round of commercials started off with a very touching commercial of both very good (mom coming hom from war and hugging her son) and very bad (a couple crying by their what was once a house after an earthquake.) things, ending with, we're there for you, no matter what. An ad for an insurance company. There was yet ANOTHER example of advertisements pulling on the heartstrings. This wasn't something I had noticed before.....

Thursday, January 28, 2010

News....Pictures....Blogging....

The language of the news plays a large impact on how the viewer comes to understand the story that it forms. As we talked about language in the begging of the year, and how it is practically impossible to live a life without having a language of some sort, this becomes incredibly relivent when the news is taken under consideration. The way a newscaster chooses to tell a story plays into how the viewer will come to see that story from then on.
The question comes in when so many stories are told in such a short time, can our language really tell a story to the best of it's ability? And even if it cannot, can the aid of picture and video help to tell the tale? Languages importance will never cease to exist, however it may prove impossible to accurately describe an event with the use of just our language....

The News.

I frequently watch 'The Today Show' whilst getting ready for school in the morning, and majority of the time I'm unaware as to the overdose of subliminal tools being used to generate mine, as well as others opinion on the subject. However, while watching this morning, I was more aware of the normally unnoticed aspects of the broadcast.
Half of this mornings newscast was concerning the State Of The Union that occurred the night before, the tone of the message was serious, but not to the point of seeming urgent or threatening.
There were a great deal of biases throughout the program, but it seemed as though majority of them were from either far left or far right political figures. Although I myself didn't notice any overbearing opinions from the newscasters themselves, however I don't doubt that they were there.
Overall the news was generally appealing to all audiences, with both stories on a national level, as well as those more local.