Ethos//Pathos

I believe that all writers have a responsibility to utilize ethos, but not to the point where the reader is left without a unique or different thought in their head. Using ethos as a writer is a powerful and dangerous tool, the ability to sway ones audience is something to be cautious of. If an ethos argument relies on the reputation of the writer, then it could also be a factor of the readers relationship with the writer.
On the flip side, the usage of pathos is, in my opinion, more powerful then ethos. When you appeal to someone’s emotions the right way they become very easy to sway. Going back to ‘A Case for Torture’ that argument could be personalized to someone who lost a family member in 9/11, making the argument much more emotional, saying that ‘If torture could have saved _____ would you do it?’ making it nearly impossible for whomever the argument is directed at to say no.